A people-first* design studio.
We build Shopify sites for the finest small businesses in the world.

“People first” means putting the real world problems of your customers above technical features, aesthetics, and even analytics. With a deep respect for your customer we:

design with joy; good design feels calm and clear
build with empathy, prioritizing privacy, usability and accessibility
grow your profit based on trust, connection and loyalty not hustle marketing or endless urgent pop-ups

We're well-known for sites that are warm, charming and memorable because we make the way people feel the centerpiece of our practice. If this sounds interesting to you tell us about your business today: Inquiry Form

2026 Services

100% custom Shopify themes

The original Dream Theme.

Our core offering since 2011. This is an investment in a true business asset. A one-of-a-kind, sky is the limit theme created for your brand from a blank canvas. Designed for you with exquisite care. Plus a suite of built-in custom features that outperform app store solutions. Perfectionists? We can handle you.

perfect for: established businesses with existing branding ready to invest in a true business asset

not a fit for: first-timers

Foundation themes

A theme that grows as you go.

Start with our own H+H theme: a thoughtful, minimalist foundation. Works great out of the box, or tailored with branded details in alignment with your budget. As your business grows we can deepen customization without starting over.

perfect for: “done beats perfect” people, new-to-Shopify, practical founders who want a strong first version now

not a fit for: businesses that need a fully original design system or bespoke functionality

Growth Partnership

We've seen what works and what doesn't.

In addition to your custom requests, we'll pull recommendations from our proven Opportunity Menu to compound the value of your site each month. We work with our retainer clients to schedule quick wins, strategic work, research, and custom builds, always tied to visible business outcomes.

perfect for: owners who see their site as a garden that needs tending to thrive

not a fit for: businesses looking only for occasional emergency fixes

Accessibility Audits

Accessible sites work better for everyone.

We’ll demystify what accessibility really means for your Shopify store, teach you about how it impacts your customers, and talk about what to prioritize first. You’ll have the chance to ask questions in a safe, trusted space and leave with a good basic understanding of best practices and compliance standards.

perfect for: Store owners who have heard of accessibility and are overwhelmed, who want practical first steps done for them quickly

not a fit for: Folks looking for quick-fix app solutions, certifications, or guarantees from an attorney

Shops for Etsy grads

Your business is so much more than a group of listings.

If Etsy no longer feels like the place your business can grow, you’re not imagining it, and you’re not alone. We’ll help you translate your successful Etsy shop into an independent brand you own outright. Your products, your customer relationships, and your future first.

perfect for: creatives who are over Etsy's changing values and rising fees

not a fit for: those looking for a simple listing migration, the lowest-cost launch possible, or a site that can be set up and forgotten

Text us to inquire:

505-585-0833

About

Zak H

“Zak is my hero. He’s so quick and helpful and is always able to make my crazy Shopify dreams happen. I highly recommend him if you’re looking for an awesome Shopify Expert!!” — Emily Ley

Lauren H

“Lauren! These pages are STUNNING! You have absolutely captured our brand and the vibe I’m looking for! Thank you so very much :) …I’m just swooning for this overall. You are so talented!”

Our clients are paper people, pattern makers, designers, illustrators, artists, stationers and boutique shopkeepers.

And we're their target audience.

From a family of artists, Lauren has always felt at ease in the world of visual design. After studying creative writing and cultural anthropology, Lauren turned to graphic arts and became fascinated (obsessed?) by the balance of psychology and design that is unique to online stores. Loves: Mary Blair, empty notebooks, staying up LATE.

Zak started his career aboard a Navy cruiser serving as a logistics officer. As a kid, Zak loved the freedom and joy of riding his bike, and worked as a mechanic at too many small shops to recall. After a couple of Mediterranean tours, his mind drifted back to days of riding and wrenching. This time, though, he applied his mechanic’s mind to crafting code, and treasures the freedom of self-employment and entrepreneurship. (He still rides bikes, too.) Loves: Sci-Fi, road trips, cheese enchiladas.

WE'RE SELECTIVE AND PERSONAL

We know that your time is irreplaceable, so we only write proposals when we think we’re THE best fit for a project, and confident that we can bring your small business serious value. We study your business and work as if we're your personal, in-house team. “Location, location, location” rules in real estate; we believe “relationships, relationships, relationships” is the key to launching beautiful, powerful, stable stores.

WE KNOW THAT CLARITY EQUALS CONVERSION

It's easy to let your site become a "braindump" for everything you are and what you offer. But conversion is all about clarity. We'll help you fine-tune your architecture and content to create a site with no speed bumps between your customers and checkout. A confused mind is a non-buying mind. So clarity is the #1 priority.